How much does a website cost?
In 2026, a professional landing page or small marketing site typically costs from around $600–$2,500, a larger marketing site or CMS build $2,500–$8,000, and a custom web app or SaaS $8,000 and up. The price depends mostly on the number of pages and features, whether it needs a custom design and CMS, and the level of SEO and performance engineering.
Typical price ranges
Ranges are guides, not quotes — your actual number depends on scope. Prices in USD; local (KES) and custom quotes available.
What drives the price
- Pages & features More pages, templates and interactive features mean more design and build time.
- Design A template-based look is cheaper; a distinctive custom design and brand system costs more.
- CMS & editability A headless or WordPress CMS so your team can edit content adds setup but saves you long-term.
- SEO & performance engineering Technical SEO, schema, Core Web Vitals and migrations without losing rankings are real work — and real ROI.
- Integrations Payments, CRMs, booking, email tools and any third-party APIs add scope.
Frequently asked questions
Why are some websites so cheap and others expensive?
Cheap usually means a template with little customisation or SEO; expensive means custom design, a CMS, integrations and performance/SEO engineering. They're different products.
Is a cheap website worth it?
Only if it's still fast, mobile-friendly and findable. A slow, invisible site quietly costs you traffic and leads — which is far more expensive than the build.
Do you offer local (Kenyan) pricing?
Yes — prices are shown in USD for clarity, but local KES rates and flexible terms are available.